Frudada brand identity and packaging design
When the company started its business, smoothies were little known in Bulgaria and therefore not particularly "essential" as consumer products. But the goal was to create a brand that could stand out on the shelf of worldwide examples. As brand consultants, we assisted Frudada in constructing the brand's communication messages and how they could be adequately express the benefits of this category.
Brand alchemy: We started from the name for the international markets, through the talking brand, to the last detail containing a solid message. We drove the positive Frudada experience. We upgraded the whole line of products, lemonades, juices and ice creams.
What we did: name, identity, packaging design, copywriting of messages and communication materials, development of new product lines, illustrations, and, over time, redesign of major products so that we can solve specific "shelf problems".
Brand alchemy: We started from the name for the international markets, through the talking brand, to the last detail containing a solid message. We drove the positive Frudada experience. We upgraded the whole line of products, lemonades, juices and ice creams.
What we did: name, identity, packaging design, copywriting of messages and communication materials, development of new product lines, illustrations, and, over time, redesign of major products so that we can solve specific "shelf problems".
Frudada's design shows the glowing radiance of the brand across all brand and communication materials so that despite the few visibility points that each young brand faces as a challenge, it can be seen properly.
Design alchemy
We are brand's storytellers. This is most evident when Frudada enters a new product category. The ice cream is vegan, the messages are specific, but the reasons for wanting the brand are just as strong.
Design alchemy
| Design alchemy Frudada's design shows the glowing radiance of the brand across all brand and communication materials so that despite the few visibility points that each young brand faces as a challenge, it can be seen properly. |
| Design alchemy Frudada's design shows the glowing radiance of the brand across all brand and communication materials so that despite the few visibility points that each young brand faces as a challenge, it can be seen properly. |
Design alchemy
We are brand's storytellers. This is most evident when Frudada enters a new product category. The ice cream is vegan, the messages are specific, but the reasons for wanting the brand are just as strong.
Brand alchemy: Two years after Frudada's success in the market, we redesigned the packaging. The brand is like a living organism and depends on many factors: markets, shelves, the requirements of the various supermarkets and the restrictions on possible packaging. Their change necessitated a redesign, which solved the problem of the developed portfolio and the visibility of Frudada on the shelf in various stores.
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