Bett'r brand name,logo, identity and packaging design

Bett'r, brand name, logo, design, design concept, design packaging
Bett'r is an international brand for a healthy snack - a guilt-free alternative. Within two years, branding and packaging have become a highly recognizable in several European markets. We created the Bett'r brand name, the packaging, the graphics system and the communication elements of the three main series: the coconut chips and the popcorn and snacks baby series. This literally launched Bett'r's portfolio of over 50 products and gave the company a foundation to create new product designs easily and quickly.
We created a graphic design system in which each element is in a meaningful relation to the others and is part of a well-structured hierarchy. Each detail is entrusted with the role of supporting the others so that it expresses Bett'r's unique message in one image. All products are signed with the carefree Guilt free.
Brand alchemy
What we did: name, logo, brand consulting, design system, packaging, messages and illustrations.
Brand alchemy
We created a graphic design system in which each element is in a meaningful relation to the others and is part of a well-structured hierarchy. Each detail is entrusted with the role of supporting the others so that it expresses Bett'r's unique message in one image. All products are signed with the carefree Guilt free.

What we did: name, logo, system design, packaging, messages and illustrations
Brand alchemy
We created a graphic design system in which each element is in a meaningful relation to the others and is part of a well-structured hierarchy. Each detail is entrusted with the role of supporting the others so that it expresses Bett'r's unique message in one image. All products are signed with the carefree Guilt free.

What we did: name, logo, brand consulting, design system, packaging, messages and illustrations.
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