Redesign of brand identity, logo, brand communication

"Dnevnik" {lit.transl.: diary} is a leading Bulgarian independent media. In the past, it started as a daily newspaper, and today it is one of the most trusted news websites among urban, educated audiences.


Brand Alchemy: We have been keeping the daily for a long time. Designing a long way means seeing, sensing and understanding the need of a body as complex as that of the leading news and business daily. One of the most challenging design challenges is that of a newspaper. It was a long process with journalists from different departments to identify their specific needs and the biggest one - the newspaper's strategy for the content and volume and the necessary way of presenting the information.

In addition to the body of the newspaper, we have created various events that communicate educated people and businesses. They gave vivid details in the construction of Dnevnik's identity.

What we did: daily graphic design, trademark, typography, communication materials, event design, videos.