Bulgarian State Foundation Of Agriculture redesign of brand identity.
"State Found Agriculture" is one of the key institutions in Bulgaria managing European subsidies for agriculture and development of agricultural regions. Its identity was one of the most important communication tools. The institution went through difficult phases with a contradictory image. From a deep-rooted vision in communist aesthetics with the help of an exceptional PR specialist by the SFA, together we have transformed its visual identity into a contemporary institution. Design alchemy: The strong years of Bulgarian agriculture and the impressive variety of agricultural crops, unfortunately, quickly decline after 1944. We graphically linked the modern aesthetics with a pinch of the aesthetics of its golden years. This has radically changed the perception of the institution at a visual level from a conservative one to a more modern and dynamic one. As a result, the State Tax Fund reported that the old distrust of the institution was changed with a positive attitude by the applicants for subsidies.