Packaging design of Aroma Body Slim

Aroma, logo, brand identity, packaging design, design concept, typography
Aroma Hot Body Slim is a new innovative Aroma product series. The goal was to expand Aroma's portfolio to women 20+ users.

Design alchemy:
This series is a typical example of the role of primary and secondary packaging. On the shelf, each series struggles with its competitors to declare in a more original and visible way, their basic and added values. Therefore, it always needs more space. Outer packaging gives these options, but once it has shown the benefits of buying the product, it goes to the bin. Only the primary packaging remains, and it lives on the shelf, in front of your eyes for about a month or more. We have created such an inspiring, simple and highly communicative primary packaging that will live naturally in front of its owner's dressing room, creating daily joy and meaning. The result of the design of this series was that it greatly helped Aroma to change the attitude of its consumers towards an active contemporary brand.

What we did: brand identity, message design and series for secondary and primary packaging
One of the most common challenges in dealing with mass products is structural packaging. To make it massive and affordable for consumers, companies use common packaging. The tubes we were supposed to work with, were common, and the message of the product is just the opposite - get slim! The design sends a powerful and joyful message about the action of the product, even on the back of the product.
Design alchemy
Design alchemy
One of the most common challenges in dealing with mass products is structural packaging. To make it massive and affordable for consumers, companies use common packaging. The tubes we were supposed to work with, were common, and the message of the product is just the opposite - get slim! The design sends a powerful and joyful message about the action of the product, even on the back of the product.
Design alchemy
One of the most common challenges in dealing with mass products is structural packaging. To make it massive and affordable for consumers, companies use common packaging. The tubes we were supposed to work with, were common, and the message of the product is just the opposite - get slim! The design sends a powerful and joyful message about the action of the product, even on the back of the product.
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