Aroma redesign of logo, brand structure and packaging
Aroma is one of the oldest Bulgarian companies with over 95 years of history. Years after the change, despite its vast potential, the company suffered from a fragmented portfolio, mixed messages and a lack of identity in the packaging. Another problem facing the company was the popularity of Aroma, at this point - mainly among women's 50+ audiences.
Brand Alchemy: The challenges for Enthusiasm were to create a clear brand architecture of product groups, a hierarchy of portfolios, and single brand identity, both corporate and brand. Designing for a mass brand like Aroma requires specifics that are too different from brands with a narrower positioning. With branding and design, they solved several problems: repositioning the brand and expanding the audience to women 20+ and men. Our work has helped us see Aroma as a modern brand and significantly grow the age groups, especially those of the younger ones.
What we did: brand identity and architecture of the new Aroma product lines, packaging design, launch of a repositioning campaign, videos.
Brand Alchemy: The challenges for Enthusiasm were to create a clear brand architecture of product groups, a hierarchy of portfolios, and single brand identity, both corporate and brand. Designing for a mass brand like Aroma requires specifics that are too different from brands with a narrower positioning. With branding and design, they solved several problems: repositioning the brand and expanding the audience to women 20+ and men. Our work has helped us see Aroma as a modern brand and significantly grow the age groups, especially those of the younger ones.
What we did: brand identity and architecture of the new Aroma product lines, packaging design, launch of a repositioning campaign, videos.
Brand alchemy We worked on several different series simultaneously to successfully reorder Aroma, each with specific positioning and audience. Series for other age groups, cosmetic or wash, women only and men only. Our work helped Aroma's portfolio become talkative and rich and expanded its place on the big chain shelves. |
The Enthusiasm team has been highly persistent in creating high-level aesthetics in Aroma brand design, packaging and creative communication. Their constant work has given us a design with a high aesthetic level and communication ideas and realizations. They showed a flawless eye for detail and a professional marketing attitude.
Iva Ikonomova
Marketing Director,
Aroma Cosmetics PLC
Aroma Cosmetics PLC
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Connect with us
+ 359 899 102 105
hello@studio-enthusiasm.com
Bulgaria, Sofia 1527, 138 Vasil Levski blvd
hello@studio-enthusiasm.com
Bulgaria, Sofia 1527, 138 Vasil Levski blvd