Brand identity, packaging design, communication materials

logo, identity, design, brand identity, vita, bread
"Vita" was born from the experience and intuition of its entrepreneur, but the brand had to face the market challenge and educate the consumer what wholesome bread means . Up to that moment, the quality of the bread was not good at all, and the bread variety and functional need tended to zero. To this, we must add the mass disappointment of consumers of whole grains as a whole, because of speculation at the time about quality and even color. On top of that, 10-12 years ago the Bulgarian consumer used at most two or three types of bread (white -"Dobroudja" and wholesome - "tipov"). This means that his sensitivity to new tastes was extremely weak. Studies at the time showed unequivocally that the white flavor was the massively preferred flavor.

Brand alchemy: Our first task at the identity level, was to correct and reposition Vita's message for an active life. This should be evident from the packaging showcasing the quality of the product. Immediately afterwards, we awanted to let the consumers, through packs and a communication campaign, what are the benefits of whole grain and why we need this type of bread. The portfolio had the strategic aim of launching two series: table whole grain bread and whole grain flour with no grain and seeds. The graphics and packaging contents of each sent specific messages to build a consumer culture for whole grain bread. This has turned Vita into a true Talking Brand ©

What we did: brand of identity, logo, packaging design, brand communication, text, video
logo, identity, design, brand identity, vita, bread
logo, identity, design, brand identity, vita, bread
logo, identity, design, brand identity, vita, bread
logo, identity, design, brand identity, vita, bread
logo, identity, design, brand identity, vita, bread
logo, identity, design, brand identity, vita, bread
logo, identity, packaging design, brand identity, vita, bread
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