Petmall brand identity, website content and illustrations

Petmall is a large pet store with a mission to help build a better pet culture.

Brand alchemy: When a significant store states that it targets "all" animal lovers, identity must frame a comprehensible and joyful spirit. When it comes to pets, we're talking to people with specific sensitivity. What is unique about this case is that the chain offers products not only for dogs and cats, as the most common, but also for other mammals, birds and even reptiles. The challenge was the logo to speak to "everyone", so we "abandoned" the silhouettes and snouts of cats and dogs, and instead, we created a collective image of that sweet snout that is always waiting for you at home.

What we did: overall identity - logo, web design, communication materials.