Brand identity, mascot, logo, website design, digital content

"Knigovishte" {lit. trans.: bookworm} is a website - an online game that leads children through various questions establishing their knowledge and impressions of the books they've already read. "Knigovishte" is a unique platform in Bulgaria and it has no analogue. In a short time, the website became extremely popular and it is already used as an alternative grading system. The name comes from the words "book" and a "treasure". Yet, it speaks to the children through the merry association with the monster.


Brand alchemy: "Knigovishte" speaks the language of children and teens to inspire them to read more, which is a difficult task nowadays. The book mascot is their guide in games and competitions. It lives on in various communication applications, telling the student what they should do.

What we did: trademark and mascot, logo, branding and content design for the website and social channels, communication materials.