Brand identity, mascot, logo, website design, digital content

logo, brand identity, web design, design concept, typography, Книговище, Knigovishte
"Knigovishte" {lit. trans.: bookworm} is a website - an online game that leads children through various questions establishing their knowledge and impressions of the books they've already read. "Knigovishte" is a unique platform in Bulgaria and it has no analogue. In a short time, the website became extremely popular and it is already used as an alternative grading system. The name comes from the words "book" and a "treasure". Yet, it speaks to the children through the merry association with the monster.


Brand alchemy: "Knigovishte" speaks the language of children and teens to inspire them to read more, which is a difficult task nowadays. The book mascot is their guide in games and competitions. It lives on in various communication applications, telling the student what they should do.

What we did: trademark and mascot, logo, branding and content design for the website and social channels, communication materials.
When we created Bookworm, Enthusiasm was one of our key followers. It was in the "co-thinking" of the digital platform to encourage children's reading, along with the team of Velina, that the sympathetic naughty Bookworm was born, with which tens of thousands of children today associate the platform and the pleasure of reading.
Desislava Gavrilova
Co-founder, Книговище
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